Understanding MSRP and Your Alfa Romeo Price

If you’re shopping for a new car, you’ve probably heard the term “MSRP.” If you have questions about what it means and how it affects your Alfa Romeo price, the experts here at Alfa Romeo FIAT of Santa Monica can help you. Here’s what California drivers need to know when they see that MSRP on a luxury car’s window. 

What Does MSRP Mean?

The MSRP stands for the manufacturer’s suggested retail price. This is sometimes referred to as the “sticker price” since it’s often displayed prominently in the car’s window on the Monroney sticker. This is the value that a manufacturer has assigned to the vehicle. However, drivers rarely pay this price when they purchase a model.

How Does the MSRP Affect What I Pay?

While the MSRP isn’t usually the price you pay, it still affects what you end up paying. The manufacturer still wants to make a certain amount of money on each vehicle. In most cases, you can take the MSRP as the starting point of your negotiations.

Also, remember that the MSRP can differ even when looking at two different versions of the same vehicle. Added accessories, additional tech and features, or even a premium exterior finish can all add to the suggested price of a car.

You may also pay closer to the MSRP when a model is in short supply. This has been a common problem as manufacturers deal with ongoing supply chain issues and struggle to find the necessary parts to build new vehicles. There’s less room for negotiation when demand outstrips supply.

If you’re in the market for a new luxury car of your own, visit our Alfa Romeo dealership near Beverly Hills. We’ll help you find a sedan or SUV that offers the premium driving experience you’ve been searching for.